Now, “She Drives Me Crazy,” Quindlen’s third novel, is enlisting its own passionate audience. “It’s literally all been organic, word-of-mouth, this slow spread of queer people recommending my work to other queer people, Gen Z kids sharing and talking about it.” The success of Quindlen’s books might seem like it happened overnight, but it’s been a steady process of fans finding the book, and taking their passion online. “In the queer community, you’re going to watch a show or read a book because one of your queer friends tells you it’s good, not because Netflix is recommending it.” Quindlen says. The campaign to make Quindlen’s first book into a movie directed by Olivia Wilde has its own Twitter account, full of fans posting memes, TikToks, and pleas to actors to make their dream of a film adaptation into a reality. But for Quindlen, the relationship with fans is an extremely intimate one. It’s not unusual for fans to go wild over a book that speaks to them. The result: 2 girls blatantly holding hands on a bestseller list □□ Thank you for the tweets, Booktoks, IG stories, blog entries, memes, and other manifestations of queer joy. This happened because of the power of word-of-mouth marketing in the queer community.
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